Progress and Plateaus: Growing a wildlife brand from scratch



Earlier this year, I decided to take the plunge. I didn't get married (did that in 2016) or buy a house.


I created my wildlife Instagram account @thewildlifehost!


At this moment I have just over 1,400 followers. Nothing huge, but it's a good start. I'm always trying to find new and improved ways to build up my brand. It's not the easiest thing to do when you've never (ever) taken a business class, but hey! I just try to remind myself that people do this everyday and what makes me any different than them?


Nothing. Just nothing.


So here goes. I'm kind of a jump ahead kinda person. I know it's not always the best, but I am who I am. So after making my Instagram account I thought "Get the domain!" So I popped over to G-Suite because I really wanted my own email (ashley@thewildlifehost.com) and used their services. I pay $10 a month for hosting and emails and I paid maybe $12 for the domain. There are more cost-effective ways to do this, but basically only if you're ready to slam down a lump sum and these wildlife pockets aren't that lined yet. I'm working on that part... slowly, but surely my friends.


After several months of basking in the vanity of having my name in my email I decided that I probably should create a website to live at the domain I've been hoarding. Ta-da! That's how I birthed this site. I'm just doing all of this myself for now, but I think I pumped out a pretty decent site. I even got my first hit on Google the other day, so yeah people know me now. At least that's what I keep telling myself. If I don't believe it then who will? So now I've just been adding all of these tags (to track where my audience is coming from) and looking at the many zillions of dashboards on Google Analytics trying to make sense of things. It's not really easy, but there are a million tutorials online and it helps that one of my BFFs is a SEO Gawd (Hi Christine!) Then you my cousin knows all the ins and outs of Wix, my website builder (Hey Ari!) Really grateful to have them as resources and you should always try to figure out who you know that might be willing to help you in your journeys, whatever they might be.


I'm going to post some weekly updates about my progress. That way you guys can see and learn from my mistakes because surely I will make some and you may just get inspired to striving towards your goals. That's all I'm trying to do.


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